UX|UI Design
The solution for more self-reflection in life
Create a MVP for an innovative wellness app
Challenges
Creation of a wellness app
Innovative and refreshing approach
Monitoring users’ progress to motivate
Team
I shared this project with Isabelle Malmendier.
Deliverables
Market Research, Competitive Feature Analysis, Interviews, Survey, User Persona, User Journey Map, Information Architecture, Sitemaps, User Flow, Ideation, Prioritization, MVP, Lo-fi Wireframing, Concept Testing, Mid-fi Wireframing, Usability Testing, Hi-fi Wireframing, Prototyping, Desirability Testing, Accessibility Testing, Micro-interactions, Branding, Style Tile.
Timeline
10 days (Feb 2023)
Research
Mindful Practices like Journaling proven to increase self-awareness
Mindful practices support people in achieving their goals and reflecting on past events.
Survey
Asking 77 people about their mindful habits
Interviews
We conducted a survey with 77 responses from potential users and gained following insights on their mindful habit behavior:
Interviewees struggle to establish consistent practice
We conducted 5 interviews with individuals in the age 26 to 30.
Competitor analysis
Competitors lack of guided programs and method variety
We analyzed the product features of six different companies and discovered following takeaways:
Need for guided programs.
No knowledge or access to a variety of methods.
Mood tracker and daily journaling proofed concepts.
User Persona
Hi, Mindful Mara!
How can we help you to create mindful habits?
User Journey Map
Problem statement
After analyzing the existing pain points of the app, the competitors and conducting the interviews and survey, we defined the needs, goals and pain points of the User Persona.
Mindful people like Mara, need to find a way to develop a routine for self-reflection, because they struggle without guidance to find the right method and practice consistently.
To better empathize with her, we created a User Journey Map, describing her attempt develop herself with practicing more self-reflection.
Ideation & Priorization
Use of proven methods for ideating features of the MVP
The team utilized the Crazy 8's methodology to generate multiple ideas, followed by Dot Voting to select the best ones for further exploration.
Using the MoSCoW Method, the team categorized the features into must-have, should-have, could-have, and won't-have categories to determine the key features required for the MVP.
User Flow
The happy path of Mindful Mara
MVP
Introducing the app: metime
Product Features
Our app helps mindful people to create a routine for self-reflection to develop a positive mindset. They get the support and guidance for different methods they need throughout the process of learning more about self-reflection.
⭐ Select a path that is matched to preferences and needs.
⭐ Start practice with check-in questions to record the mood.
⭐ See the progress and milestones by statistics.
⭐ Get inspired by daily affirmations.
Concept testing
Testing with 5 potential users reveals positive reception
The users really liked the idea, but some features needed iterations.
Testing & Iteration
From Lo-fi to Mid-fi & conducted usability testings
We tested the Mid-fi wireframes within 5 usability testings to make sure users could easily navigate through our app and encounter no problems.
Preparing for Hi-fi Prototype: The Look & Feel
Look & Feel
Visual Competitive Analysis
Accessibility testing
We compared Reflectly, Reflection.app and Fabulous.
All apps use white background and strong accents from their brand colors.
Reflectly and Reflection.app are minimalistic and use purple as primary color; Fabulous is more playful and colorful with drawings.
For metime, we focus on creating a calm and meditative environment with darker background.
All colors provide enough contrast.
Metime
The solution for more self-reflection in life
Metime solves exactly the problem of so many young people with an interest in self-reflection with feeling lost without guidance and support.
Sneak Peek
Watch the prototype in action
Desirability testing
Proves success in user appeal
We shared a preview of our Hi-fi wireframes with a list of different adjectives and asked the respondents to choose words that they would most associate with our design.
Within 10 responses, the majority matched with our previously defined Brand attributes: Calm, Mindful, Trustworthy, Motivating, Supportive.
Next steps
Extent ‘Explore’-page with content from popular people.
Interactive avatar to guide through app.
Motivating information about benefits of mindful habits.
Possibility to set and track goals.